— Journal

Essays on craft, code and Kenyan business.

Featured·Business Tips·8 min read

Why Kenyan businesses lose to competitors with worse products (and better websites)

The customer decides before they meet you. Here's what actually earns that decision.

Website Design6 min

The five-second homepage test

If a first-time visitor can't answer three questions in five seconds, your homepage is failing.

SEO for law firms in Kenya: what actually moves rankings

Practice-area pages, local schema and case-study depth beat any 'SEO booster' plugin.

AI is coming for customer service. Should you let it?

What AI assistants do well, what they do badly, and where a human still wins.

Digital Marketing7 min

How to write website copy that converts (without sounding like a robot)

Three writing rules borrowed from copywriters who charge more per hour than most agencies.

Redesigning without losing your Google ranking

The redirect map that saved a client 40% of their monthly traffic.